Who the Heck is Frank Bauer anyway?

What Is A Brand, and How Do You Make One?

A brand is something that sets you apart from your competition. As you are walking down the aisle in the store, you will see many brands of shampoos, laundry detergents, cosmetics, and the list goes on. Each product has a particular function, laundry soap is for cleaning laundry, shampoo to wash hair, but what sets them apart? Why do you choose on brand over the other? You have somehow developed a connection to a certain brand, either by their promotional methods, referral by someone you trust, you may have tried it and liked the results, or just curiosity. This is where branding comes into play for you. You are going to create a brand that sets you apart from the rest, something that will connect to the public, to those who will benefit from your product.

You want to create an impression that will last “forever” in the minds of your prospects. Take a closer look as you watch ads on TV, or that you hear on the radio, what angles are they taking to get your attention? Let me give you a few tips on how to use the same angles that the pros use.

When someone contacts your business by phone, what response to they get? Are they greeted by a generic voicemail asking them to leave a message, or are they greeted by a real person with a friendly voice, ready to help the caller with their request?

Do you have a niche slogan, something memorable and appealing, gaining the trust of your potential customer? Let me give you some examples.

* Melts in your mouth, not in your hands.
* Sometimes you feel like a nut, sometimes you don’t.
* Obey your thirst.
* It takes a licking and keeps on ticking.
* So easy a Caveman can do it.
* Good to the last drop.

As you read these slogans, did the product immediately come to your mind? As you can see, the product is not listed in any of these slogans, but you automatically associate the brand with the slogan. You want to create a slogan that will invoke the same connection, something that will be simple, but unforgettable. You want to evoke a special expectation of your product, and make your motto your magnetic signature.

On your website, you have an About Me page, what you put here will create the impression you are striving for in the mind of your reader. What do you want your prospect to know about you?

Are you hardworking, expert in your niche, honest, trustworthy, dependable, creative, successful, etc…? You want to create your about me page to be something that will be engraved in your customers mind, and this can’t be done just by claiming to have these traits. You need to tell short stories, share experiences, that will evoke the feelings of loyalty and trust. You are creating a brand for yourself in the mind of your prospects.

Take these tips and put them to work in your viral marketing strategy, you will be on your way to creating your own brand that will be as memorable as the ones you hear and never forget.

‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich

To your success,

Frank Bauer

Publisher of the More4you.ws Blogletter

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Edmund Loh, a great Internet Marketing buddy of mine that by now probably feels like I am stalking him (we met so far in 4 countries!), and Elle Wong have just released the Private Label Rights to a brand new never-before-released multimedia course called “Internet Marketing Intensive”.
Internet Marketing Intensive is a 3.5 hour long audio […]

What I

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If you are not Yet a member of ViralHosts, Please Click Here and Join Free
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A few weeks ago our head Server Technician Tycho switched ViralHosts’ hosting panel to cPanel. We’re really glad we made this move as we got a lot of positive feedback these last few weeks. Now we want to help you get started with it by (1) setting up your hosting, (2) creating your site and (3) uploading it via an FTP client.

First, log into ViralHosts (or register if you haven’t joined yet), hover the Hosting Section button and click ‘Log Into cPanel’. This will direct you to your cPanel. You don’t need any username or password to log into your cPanel.

Step 1: Setting up your hosting

The very first step should be to set up an FTP account. In cPanel, under ‘Files’, click the ‘FTP Accounts’ button.

Enter the login and password of your choice, enter your password again and leave the other fields as they are, unless you want to specify a directory the user can access or determine a quota. If you aren’t too sure what this is all about, leave the ‘Directory’ field as blank and the ‘Quota’ fields as unlimited.

Once this is done, you should set up your domain name. You can choose to use your own domain name (check out NameCheap if you don’t have one yet, or any other domain registrar) or pick a ViralHosts subdomain. In cPanel, click the ‘Addon Domains’ button, enter the domain name you’ve purchased, your FTP username and password, and your password again.

Very important: you need to get your domain name registrar to point the domain name to our servers:

– ns1.viralhosts.com
– ns2.viralhosts.com

Your domain name may take a few hours to be set up. You just need to be a little patient.

To add a subdomain the process is simpler. In cPanel, click the ‘Subdomain’ button. Enter the subdomain name of your choice and the directory you want your site to be located, unless your site is located in the root folder.

Step 2: Creating your site

If you’re a free member, you don’t have access to any of our site builders, but you can of course build yourself a page or site and upload it via an FTP client. There are lots of different site builders that you can use:

– Microsoft FrontPage is a WYSIWYG (What You See Is What You Get) HTML editor included in most versions of Microsoft Office. We only recommend you to use FrontPage if you have a good knowledge of HTML.

– Adobe Dreamweaver is another WYSIWYG HTML editor but can also be used as an FTP client. Like for FrontPage, you need to have some knowledge of HTML.

There are lots of different, good and bad site builders on the web. You can browse around, purchase one and use it… or simply get your hands on a ViralHosts Silver or Gold Membership and get access to RV Site Builder and SiteReptile Website Builder, two of the web’s most popular sites builders. As a reminder, the Silver Membership is at only $17 a month, and the Gold Membership even less if you take advantage of the one-time offer! Head to the ‘Upgrade Section’ inside the member area for more information.

Step 3: Uploading your site

Once your site is created, you can upload it via the FTP client of your choice: FileZilla, SmartFTP or any other FTP client you like. Let’s do this with FileZilla. Once you’ve launched the program, you need to fill in the 3 top following fields as follow:

– Host: [yourfoldername].viralhosts.com
– Username: [yourftpaccount]@[yourfoldername].viralhosts.com
– Password: [yourftppassword]

You should leave the ‘Port’ field blank unless you experience some issues. In that case you may contact our support team. Then click the ‘Quickconnect’ button.

‘Local site’ on the left is your computer side, and ‘Remote site’ on the right your web hosting side. You simply need to select the files (or folder, if you want your site to be in a specific directory) and drag them from the left side to the right side. The bottom section will show you the files being transferred. This is a fairly delicate process so make sure you take your time to properly upload your files.

Once the transfer is complete, you may visit your site at the domain or subdomain you previously set up.

If you experience any issue, please contact our support team at Reply2Colin. If you’re a beginner, make sure you carefully go through these steps… and remember that Albert Einstein said: “You never fail until you stop trying.”

To your success,