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Is it from heaven or from hell?
And what Spiderman’s Force has to do with it!

Sorry for the slightly confusing blog title, soon it will all become very clear to you…

Just last night I received an quite interesting message via Skype… somebody told me that Message Magic (formerly called “Skype Assist”) will launch on July 15th, just a few days from now, with a plug-in for the Skype IM tool that millions of people use right now around the globe.

Before I share with you what exactly it does… here my little rant about this tool that is promoted as a marketing tool from heaven, that in my opinion could turn into a marketing tool from hell if… well, if users don’t remember the famous line from the first Spiderman blockbuster movie:  With great power comes great responsibility!

Here is why…

Message Magic allows it’s users to search the Skype user database for keywords of your choice and then auto invite those Skype members to become your Skype contact.  So far this is not really something that could be abused as as a Skype member you can always reject this invites from people you don’t know… or just kick them out if they bother you too much.

The other feature of Message Magic gives much more room for abuse… you will be able to send a message to all your Skype contacts at once with the click of a button.

Even though this feature can be useful if you practice the light side of the force by sharing free, valuable information with your Skype contacts, but it can also turn into a nightmare for your Skype contacts if you are into the dark side of the force = spamming!

If too many dark side users start using Message Magic, I even believe that Skype might somehow make the use of Message Magic impossible and for sure delete the Skype accounts of Message Magic abusers.

So, if you want to take advantage of the heavenly power of Message Magic, by all means… do so. But if you have plans to turn the use of Skype into hell on earth by spamming your contacts with offer after offer using Message Magic… please, do us all a favor and crawl back under the rock that you belong! 

Back to the Message Magic tool… one first impression I got on their site was that they could definitely benefit by hiring a professional graphic artist and copy writer.  ;)  Also, the tool itself could use some improvements, but I guess it’s not quiet fair to judge them on that before launch as this is just version 1.08 and that shows they are working on improving it.

BTW… did you come to this blog post because of a Skype message you got from me?  Chances are that message was send using Message Magicin a heavenly way

Before I close off my little rant, please always remember…

With great power comes great responsibility!

And may the force be with you… always!

Have a blessed day! And please… share your thoughts in the comments below!

‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich

To your success,

Frank Bauer
Frank Bauer
Frank Bauer

Owner of FrankBauer.name