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Frank Bauer
CEO, Add2it.com
Frank Bauer

What is the best way to promote my online product?

Let’s assume you have an online software product that stops key loggers. What is the best way to promote it?


No matter what product you want to sell online… the questions you need to ask yourself in order to find the best way to promote it is (in the following order):

1. Who is the ideal customer for my product?

2. Where can I most likely find my ideal customer?

3. How can I best get my best customers attention?

When you answer that first question, beware that “everybody” is most of the times not the true answer.

Let’s say in your specific case you might think that “everybody” needs protection from key loggers, right?

Well, that might be (even if many Mac users will argue that they are usually not the target of key logging software that’s usually Windows based)… but, even a Windows user might “not be aware” that he has a need for that kind of protection.

My point is… the ideal customers for a key logger protection software are people that are aware that there is a danger and that want protection from it!

There is a way to promote key logger protection software to people that are not yet aware that they need it, but it’s not the ideal customer and it needs a different approach.  More on that later.

Now that you know who the ideal customer is for your product, it’s time to figure out where those customers are usually found online.

Besides targeting your ideal customer straight in their email inbox (assuming you have access to a mailing list for this type of customer), where else can they be found?

This is where Google comes in handy as our best friend.  Do a search for the keyword phrase your ideal customer is most likely looking for and add the term:  forum or blog

Search e.g. for:  windows security forum

What you are looking for is a forum or blog that either sells advertising space (e.g. banner ads) themselves or that uses Google Adwords on their site.

Even if they don’t do either of those two, but allow their visitors to post or comment with either a forum signature including a link or their linked name on blogs, you could use that to advertise on their site simply by being an active participant that provides helpful posts or comments.

And of course there is also Facebook Ads that allows you to pin-point exactly who you want to advertise to and that way not just advertise to everybody, but only to your ideal customer as they use Facebook.

This leads us to the 3rd question… how do you get their attention?  And how can you possibly not only get the attention of the ideal customer, but also of those that are not yet aware that they are also an ideal customer?

Curiosity!

Here is an ad example:  Is your online banking account in danger of getting robbed?

Or:  Don’t be the next identity theft victim!

What is important to keep in mind when you advertise online is that the page that your ad leads to repeats what your ad said and continues from that point on to explain how your product is the solution of the visitor problem or concern.  After all, you don’t want to loose your potential new customer once they arrive at your web page due to them to understanding the connection between your ad message and what your product offers.


What is the best and fastest way to scale up that won’t break the bank using my existing converting lead magnets and still get the highly targeted traffic I’ve been getting?

Let’s assume you have a list of about 3,000 subscribers in Aweber (or GetResponse etc.), built with solo-ads and ad-swaps.

What is the best and fastest way to scale up that won’t break your bank using your existing converting lead magnets and still get the highly targeted traffic you’ve been getting?


Building your own list driving traffic to great converting squeeze (aka lead capture) page via solo-ads & ad-swaps is one of the best ways to do so.

The downside with solo-ads though is that they can cost a lot of money.

Ad-swaps on the other side are free, but will initially only get you small list increases as you usually can only swap ads with a list of similar size of your own.

The other disadvantage of ad-swaps is of course that you are potentially watering down your list by sharing them with other list owners or reducing the effectiveness of your own mailings by having to email them with offers from other list owners as part of the ad-swap.

When looking for the best and fastest ways to scale up your list building you will want to keep several aspects in mind…

1. What is the cost per new subscriber?

2. Will I need to share my existing or new subscribers?

3. How much time does it take to utilize the list building method?

4. How effective is the traffic source used to drive traffic to your lead capture page?

We are looking for affordable methods, but of course everybody has a different idea about what that means in terms of cost.

In addition, a lot of traffic sources will not provide a clear picture of the actual cost per subscriber or effectiveness of the provided traffic… leaving only the option to test & track the results.

With all this in mind, here are some options you have besides purchasing more solo-ads and doing more ad-swaps…

1. Email advertising with Viral List Mailer services that allow free or upgraded members to email their members e.g. ViralURL.com, ViralinBox.com, ViralHosts.com etc.

2. Email advertising with Safelist services that allow free or upgraded members to email their members

3. Generating traffic using Traffic Exchanges

4. Publishing content on your own blog to generate SEO traffic

5. Publishing articles in article directories

6. Offering something for free on your sales pages (trial, report etc.) and letting affiliates promote the product you sell

7. Building a membership site with a free front-end offer and making each member automatically also an affiliate

How do I create a list without actually creating a website for affiliate offers?

Let’s assume you have been mucking around with affiliate marketing for quite a few years now.

And you are not sure what is needed to use an Autoresponder to build a list or even if it can be done without a site.

You know that you have had thousands of viewers to the various sites but have only been notified on the odd occasion of any contact details.

How do you create a list without actually creating a website for affiliate offers?


Without a website of your own, the only way to build your own list while doing affiliate marketing, is if you promote an affiliate program that has a list building function build in for their affiliates.

Now, there are two types of affiliate programs that allow you to build a mailing list of your own…

1. Affiliate Programs with a build in downline mailer e.g. ViralURL.com, ViralinBox.com, ViralHosts.com etc.

2. Affiliate Programs with a build in function to grow your Aweber.com or GetResponse.com (etc.) autoreponder list e.g. ViralPLR.com, 30MinuteList.com etc.

The 2nd type of affiliate programs are the better kind as they allow you to build your mailing list (the most important asset you can grow with your online business) in your own autoresponder that you will be able to keep even if you stop using that affiliate program.

The only downside is that there is an extra cost involved for having your own account with an autoresponder service provider like Aweber.comGetResponse.com etc.

An alternative to an autoresponder service would of course be using a self hosted autoresponder script like e.g. Add2it MailResponder Pro.  But… a self hosted autoresponder script will require you again to have your own web hosting account.

On the long run I highly recommend to get your own website and to start out… it should best be your own blog.

What will you sooner or later need to run your own web business?

1. Get a domain name
2. Get a web hosting account
3. Get an autoresponder account or script


What’s the #1 question you have about running a profitable online business?

You might have dozens of questions about how you can run your own profitable online business, but which one is your #1 question?

What questions would need to get answered first before you can move on from where you are now to where you want to get?


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